As an online retailer, you might be struggling to figure out ways to attract more customers and increase your sales. One strategy that has proven to be effective is offering free shipping. By providing free shipping, you can attract more customers, increase your average order value, and build customer loyalty. In this article, we will explore the benefits of offering free shipping in your online retail store.
Attract More Customers
Customers are always looking for deals and discounts, and offering free shipping is one of the most effective ways to attract them to your store. When you offer free shipping, customers are more likely to place an order, even if they weren’t planning on buying anything in the first place. It creates a sense of value and incentive for them to make a purchase. Additionally, offering free shipping can help you stand out from your competitors and make your business more attractive to potential customers.
Increase Average Order Value
Another benefit of offering free shipping is that it can help increase your average order value. When customers do not have to pay for shipping, they are more likely to add more items to their cart to take advantage of the free shipping threshold. For instance, a customer may add another item to their cart to get free shipping, even if they weren’t planning on buying it before. This can ultimately increase your sales and profits.
Build Customer Loyalty
One of the most important benefits of offering free shipping is that it can help build customer loyalty. When customers have a positive experience with your online store, they are more likely to become repeat customers. Offering free shipping is a great way to provide a positive experience and show your customers that you value their business. In return, they are more likely to recommend your store to their friends and family and become loyal customers.
Reduce Shopping Cart Abandonment
In many cases, customers abandon their shopping carts when they see that shipping costs are high. By offering free shipping, you can reduce shopping cart abandonment and encourage customers to complete their purchase. By reducing shopping cart abandonment, you can increase your conversion rate and generate more sales.
Conclusion
Offering free shipping in your online retail store can have numerous benefits, including attracting more customers, increasing your average order value, building customer loyalty, and reducing shopping cart abandonment. While offering free shipping may come at a cost, the potential benefits can outweigh the costs and help grow your business. Ultimately, it’s important to consider offering free shipping as a strategic business decision that can lead to long-term growth and success.
