Design trends in e-commerce websites are constantly evolving. The competition in the online market has made it necessary for e-commerce websites to stand out visually and functionally too for the customers to have a pleasant experience. While the functional aspect of a website is important, design has an equally significant role to play. Here are some of the design trends that e-commerce websites must adopt to stay ahead of the curve.
The minimalist design has been a popular trend for some time now. This design concept goes for a clean and simple design that is also easy to navigate for customers. The focus is more on the products and essential information rather than flashy graphics. It’s easy on the eyes and gives a clutter-free look.
The use of video content is a modern trend that is becoming increasingly popular on e-commerce sites. Product videos give customers an insight into the product. It showcases the product in action and can help customers envision themselves using the product. You can also use video content to feature customer reviews, how-to videos, and more.
Since mobile is becoming the primary device for online shopping, having a responsive design is non-negotiable. Responsive design ensures that the website scales appropriately so that it is easy to read and use on all screen sizes. It gives customers a consistent experience regardless of the device used.
Bold typography adds a statement and makes the website more visually striking. It draws attention to the message, which can be useful when capturing the customer’s attention and urging them to take action.
With voice assistants like Siri, Google Assistant, Alexa, and others, voice-activated search is the future. Voice-activated search helps customers to search and buy products more easily by speaking to the device. Integrating voice search will improve the user experience and improve customer satisfaction.
Today’s customers demand personalized experiences. By leveraging data and analytics, e-commerce sites can personalize the user experience by making product suggestions and creating relevant marketing campaigns for the customer. Personalized product recommendations improve conversion rates and engage the customer.
E-commerce design trends continuously change and evolve. As an e-commerce business owner, you need always to stay on top of the latest trends to stay ahead of the game and stay competitive in the market. Adopting these six design trends can help create an excellent user experience, boost conversion rates, and ultimately lead to better sales. However, ensure that the design complements the functionality aspect of your e-commerce site.